Which adverts are working? Unless you can track the response from each it is really hard to tell. Call tracking provides answers. Easy to set up and integrate into your marketing campaigns
Improve the ROI from sales and marketing by using us to help analyse inbound and outbound calls.
What’s the difference between an email and call? There’s rarely any record of a call once you’ve hung up and you don’t know which ad triggered it!
If that wasn’t so serious you might be able to take it lightly.
Call tracking gives your business an edge. Making it easier for you to identify profitable marketing channels and improve staff performance.
Keyword Tracking meets Call Tracking
Which online campaigns are generating revenue? Keyword Tracking helps answer that question.
- Understand exactly which advertising sources generate telephone calls
- Differentiate between paid leads and organic leads to objectively compare the return from both
- Monitor which keywords convert to offline sales
- Eliminate under performing adverts
- Target your budget to the marketing channels you know will increase sales
Call analysis
Keep better track of the phone calls your sales team make and receive:
- Identify how many calls are being missed and by which departments
- Measure how many unique leads are being handled by your sales team
- Highlight shortfalls in the way different branches or departments handle their calls
- Understand the peak call periods to enable you to plan your staff allocation and ensure that there are adequate phone lines
Viewing calls by the hour, week or month is easy.
You have the flexibility to view calls by department or by branch, allowing you to analyse where and how the leads are being handled.
Inbound and Outbound call recording
Recording your inbound and outbound calls means you can observe and improve on how calls are handled. Identify best and worst practice to improve over the phone performance.
- Works hand-in-hand with call scoring
- Makes staff more accountable and gives you confidence
- Allows you to target support and training where it’s needed and identify what you best people are doing that the others are not
Get in touch if you’re interested.
Call Scoring
Record the calls then assess them. Know how effectively your calls are being handled.
- Grade the quality of calls made using your own performance criteria
- Benchmark performance and training needs in a clear and transparent way
- You decide the questions to ask
- Ask as many or as few questions as you want. You can create multiple questionnaires based on different criteria.
After implementing Call Recording and Call Scoring you may notice a buzz in the office. Things might get more competitive amongst your team and they may even be encouraged to get the call right first time round!
Integrating call tracking into (nearly) everything
A unique phone number for every advert you put out. Use call tracking to measure the lead generation rate of an individual advert or an individual multi-step marketing campaign.
Call tracking can be integrated into offline marketing, email marketing, local business listings, direct mail. Mobile ad campaigns, mobile websites and websites so that you can test how productive each asset you have is at generating leads over the phone.
Call tracking can also be integrated with common Customer Relationship Management software so that you can track prospects from advert to sale and beyond.
