Mobile Landing Page Idea 6: Use Smart Phone GPS technology to help people find you   In Parts one and two of this series of four posts I suggested some ways that you could use mobile landing pages to: Build brand awareness and incentivise a direct response Position you as an accessible and knowledgeable expert Sell things via m-commerce and, Support customer service Two more great Mobile Landing Page ideas for you are...

Doing my Christmas shopping gave me reason to stop and think. For once I seemed to have the presents side of things under control so I had space to ponder.   It was a massive fight for our money. Marketing in Plymouth was in over drive.   Massive discounts brutally advertised in shop windows. Seasonal bundle offers wrapped around branding that showed the happy family together. Stores with discrete discounts and nice little surprise...

[True story] “A £640 bill! That’s someone’s Christmas bonus gone!” “And that was after we talked them down from nearly £1000!” was the reply. An already less than average Friday morning in her office just got worse. Her company – a well-respected, professional and upstanding local business – had recently re developed its website. The re brand, website redesign and subsequent improved local marketing was paying dividends but...

How does the prospect of reviewing your marketing offering sound?   Don’t feel like you have to answer that with me. But do ask yourself that question. If you’re lacking confidence it probably doesn’t sound fun. If you’re caught in the headlights – frozen by uncertainty in a world full of negatives – then the idea of getting out the microscope out may make you feel numb. Fair enough. But remember: Only dead fish go with the...