The French and the English are like chalk and cheese. Being half French but British raised I see the differences but feel comfortable enough to enjoy them for what they are and very rarely feel stuck in the middle.   I’ve also just come back from three weeks Honeymoon in France, which was fantastic, just fantastic.   As well as the romance, food, wine, champagne and lazy days wondering around historic sites I had my eyes opened to...

The final installment of my four parter.   7. Checklists and Cheat Sheets Quite often it makes sense for you to help your clients or prospective clients prepare for doing business with you. Mobile Landing Pages can help with that no matter what type of preparation suits you and your clients best.   Some services are nuanced like being a mobile website developer.   In this case it is win-win for you to have a mobile landing page...

    Mobile Landing Page Idea 6: Use Smart Phone GPS technology to help people find you   In Parts one and two of this series of four posts I suggested some ways that you could use mobile landing pages to: Build brand awareness and incentivise a direct response Position you as an accessible and knowledgeable expert Sell things via m-commerce and, Support customer service Two more great Mobile Landing Page ideas for you are...

    If you’re short on ideas of where on the mobile web to take people that click through from you marketing material, poster or brochure, then here are three mobile landing page ideas to open up your creative thinking.   Just remember that your mobile landing page absolutely must deliver the experience, offer or valuable information you promise the prospect to get them to engage with your mobile marketing campaign. There is...

Doing my Christmas shopping gave me reason to stop and think. For once I seemed to have the presents side of things under control so I had space to ponder.   It was a massive fight for our money. Marketing in Plymouth was in over drive.   Massive discounts brutally advertised in shop windows. Seasonal bundle offers wrapped around branding that showed the happy family together. Stores with discrete discounts and nice little surprise...

How does the prospect of reviewing your marketing offering sound?   Don’t feel like you have to answer that with me. But do ask yourself that question. If you’re lacking confidence it probably doesn’t sound fun. If you’re caught in the headlights – frozen by uncertainty in a world full of negatives – then the idea of getting out the microscope out may make you feel numb. Fair enough. But remember: Only dead fish go with the...