97% of texts are opened in four minutes. Great to use as part of routine communications and promotions alike
How much time do you spend on the phone getting bogged down in conversations with clients or colleagues, when all you wanted to do was get a simple piece of information across? Isn’t it the same for all of us?
The Short Message Service (SMS) is text message service that enables short messages (140-160 characters) to be sent from a cell phone. It’s a perfect way to develop your engagement with existing customers but a SMS call-to-action works well on TV, Radio or any other medium.
If the customer’s phone is off, or out of range, messages are stored in the network and are delivered at the next opportunity. 94% of text messages are opened and read within 5 minutes. By adopting a positive, proactive SMS strategy you’ll be stealing a march on the 70% of UK businesses who have yet to adopt this technology.
Using SMS – The people’s favourite
With response rates of up to 15% and bulk SMS message costs of just a few pence per text, you’ll get a great return on your marketing investment. Sending a text is also virtually carbon free.
- Text all of your local clients directly with a limited time sensitive offer,
- Start a text club. Allow people to text a keyword like “OFFER” to a dedicated short code like “66892″ to receive special offers from you by text message
- SMS targeted to age, gender or profession
- Use your email account to receive and send texts
- Follow up your sales with a text. Customers like nothing more than to be assured they have made the right choice buying from you
- Replace expensive calls with a text. Ask customers if they’d be happy for you text routine messages to them
- Text lapsed customers an offer
- Use SMS opt-in mobile landing pages as a permission based way to send tips, announcements and offers to prospects by SMS
- Get paid by text. It’s quick, easy and secure. Now isn’t that something!
Total support with your SMS Campaigns
- Set-up dedicated ‘text only’ numbers and integrate them with offline marketing campaigns, mobile ad campaigns, pay per click, QR campaigns, email marketing and social media campaigns
- Set-up ‘email to text’ so that incoming texts can be received and sent from an email account
- Bulk purchase texts
- Manage subscribers
- Track and manage campaigns
